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In the event, there will be a shakeout, a much-needed one, in the Indian OTT space.Latest ZEE5 Coupon Codes, Promo Codes, and Subscription Codes For Dec 2021 ZEE5 Coupon Code Category But this merger has the potential to make them to take on the competition more frontally," he added. They aren't the standalone biggies like Amazon Prime Video and Netflix. "But both Zee5 and SonyLIV have been using their television strength on the OTT platform. "The new entity, will bring to the table the combined power of the two entertainment biggies," said Ramesh S, an OTT analyst in Chennai. For interesting content, Zee5 has also tied up with players like TVF. Zee is sticking to its Bollywood content while expanding its presence in markets like the US and Canada. SonyLIV is currently revamping is app with the help of TCS, and is also increasing its content from South India. The two streaming platforms are expected to exist in their current avatar at least for the short term. But till the deal goes through the mandatory clearances and more clarity emerges in terms of arrangements and exchanges between the two companies, it is tough to spell out on the specifics. Of course, they are bound to become one in the long run. So the new entity is definitely going to be a big player on the global platform as well as in India, he added.īut what will happen to the respective OTT platforms of the two companies - Zee5 and SonyLIV. Out of these four, two are getting merged. India has four major broadcasting channels or players - Star, Colours, Zee and Sony. Of this, Zee has about 18-19% share," a market analyst was quoted as saying the Economic Times. "The merged entity will be the number one player in the entertainment space with more than 35% to 40% market share.
#Is zee5 app available in usa movie#
Thanks to the merger Sony network in India will now have access to Zee's over 260,000 hours of television content and also its film library with rights to more than 4,800 movie titles across various languages. Zee's forte is in filmi entertainment, and in the television network stakes it has grown stronger in the South Indian market. Its sports telecast/streaming of international cricket from Australia and England, and the Olympics in recent times have been big hits.
Sony's content slate is across genres, but its strength is in sports. In all, Sony has 26 channels and Zee 49 channels.
Sony, for its part, goes to over 700 million viewers in India per week and has presence in 167 countries. Zee is available in 173 countries and reaches over 600 million individuals in India every week.
How will it impact the OTT scene?īoth Zee and Sony are top names in the Indian television and digital space. In the event, this merger will be a face-saver for Zee. Zee was facing flak from its investors who last week had sought removal of its three directors. The ZEEL board said that "it not only evaluated financial parametres, but also the strategic value which the partner brings to the table". ZEEL board has given its approval to the deal, and ZEEL's Puneet Goenka will remain the Managing Director and CEO of the merged entity.